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ASA,
the leader in developing effective business information systems,
introduces Jetstream, a new and dynamic approach to Customer
Relationship Management.
CRM systems try to compete by
continuously adding new fields and features. In day-to-day practice
most are rarely used. Companies end up overpaying for a tool that
is cumbersome, slow and difficult to navigate. Those new fields
are probably never used, and those new features are probably getting
in the way of efficient system utilization.
At the
end of the day a CRM system needs to do 4 things very well:
Address Book
Calendar
E-Mail
Notes
Jetstream
focuses upon these, incorporating an intuitive user interface, simple
and direct navigation and extensive search capabilities. All user
training and field customization is included in the low monthly
fee. After previewing the system, a company President told us that
Jetstream "
was designed to overcome all the
frustrations people experience with all other CRMs." We
couldn't have put it better ourselves.
Internet-based, Jetstream will be accessible
via popular PDA devices such as Blackberry® and Palm®.
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